$3000~$4000 P.M Posted by HR 19 days ago Job Views: 25 Job Applicants: 0

Desired Candidate Profile

Functional Area: Marketing
Industry: Automotive
Job Role: Markering, Branding,Promotion.
Education: Post Graduate
Job Type: Full Time
Nationality: Bahraini

Job Description

Marketing Manager – Automotive, Location: Bahrain.

 

Key  Responsibilities:

 

·   Enhance the brand image and grow market share by effectively implementing CRM (customer relationship management) practices and utilize market research tools to the fullest satisfaction of the customer.

  • Develop key strategies to build the brand
  • Devise a brand scorecard incorporating all relevant parameters and effectively measure the progress on each parameter
  • Conduct brand surveys to understand buying patterns and communicate findings to all concerned departments. A minimum of two surveys per annum to be conducted and results monitored.
  • Devise action plans that encompass purchase intention, effective media mix, and customer loyalty / retention
  • Devise advertising and promotion plans for increasing sales, measured by quarterly review of market share %
  • Ensure proper media mix for effective communication and monitor spends in line with the budget
  • Conduct market research to understand brand awareness, brand loyalty, consumer buying behavior and present analysis for management review
  • Initiate interactive programs through the brand’s website and monitor progress and effectiveness of each program
  • Launch CRM programs with existing as well as potential customers through proper utilization of customer database
  • Analyze local market conditions and devise product and price positioning strategies
  • Prepare and provide all relevant sales and after-sales team members with marketing tools
  • Manage and train the Marketing Executives 

 Essential:

  • Graduate in Business Administration with at least 9-10 years’ experience in handling marketing, sales and after-sales operations, preferably in an automobile organization. 
  • Brand management and CRM skills
  • Good communication skills with both internal as well as external agencies / Principals
  • Excellent report writing and presentation skills
  • A team player with good people management skills

Desirable:

  • Member of the Chartered Institute of Marketing
  • Experience of direct Principal handling.
  • Automobile knowledge

     

  • Automotive

  • BFSI

  • Construction

  • Engineering

  • FMCG and Retail

  • IT and Telecommunication

  • Logistics & Manufacturing

  • Oil and Gas

  • Pharmaceutical & Consumer health